Editing Insights Club
Welcome to the Editing Insights Club! Here I'll introduce you to editors and other professionals from all over the freelance publishing world. You'll see we're all here to be part of the community that supports writers on their journey to success.
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Meet: Jessica Andersen
Brand Book Strategist
βhttps://jessicalandersen.lpages.co/shop/β
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What type of content do you edit or proofread?
My clients are writing Brand Booksβmy term for marketing/business books. Their goals with this evergreen content are to position themselves as experts, build brand awareness, attract paid keynotes, and invite readers to become clients. I work with them at all stages of creating the content, from strategizing the core message and themes to outlining to writing and editing, all the way to proofreading.
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What's your favorite thing about your work?
I love celebrating their wins when they launch their book, like when they attract 5 new clients in just two weeks, or when they sell hundreds of copies despite not having a built-in audience, or when they reach bestseller status in their genre. But the best feeling is when my clients see such incredible success with their first Brand Book that they decide to write another one!
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What is one tip you like to share with writers searching for (or working with) an editor?
Make sure you always work with service providers who align with your core values. For example, among the editors youβre considering, do any of them promise βperfectionβ? Dig into that. Do any of them publicly state their stance on AI-generated content or AI editing tools? If not, ask them. Having a candid conversation upfront before you hire an editor will save everyone from a wrong-fit working relationship.
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What are some of your favorite things outside of editing?
Lord of the Rings because Iβm a huge nerd. Riding lessons even though Iβm a newbie whoβs pretty awkward on a horse. My whippet, Blue, who is my #stetpet. Watching cooking competitions and trying new recipes. Also, croissants.
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What's a book you're reading for fun right now?
Love On Top which is the new novel from my friend, Honorine Locenay. I also like to keep my finger on the pulse of trends in Brand Booksβrecently I read The Creative Act by Rick Rubin which I highly recommend, and now Iβm diving into Attached by Amir Levine and Rachel S. F. Heller.
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You can also find Jessica on her LinkedIn page!
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